jhardernet

The newest edition of A List Apart is online and there’s an interesting article by Patrick Lynch about visual design and usability.

Lynch points out that although eye-tracking studies seem to show that aesthetic graphics (as opposed to information graphics) are irrelevant, that is not necessarily the case.  The brain processes these images and uses them to make inferences about an interface’s personality and usability almost instantaneously, imperceptible by the eye-tracking studies. Aesthetics graphics matter in forming a gut reaction.

It’s that visceral reaction that I’m hoping to improve with the recently launched homepage test.